Marketing Strategy in the 21st Century

Categories: Pemasaran

About Course

This course is all you need if you want to understand marketing strategy.

Welcome to Marketing Strategy in the 21st Century course. Nowadays, having a good understanding of marketing has become incredibly important because we are currently in the era of the 5.0 industrial revolution. 21st-century marketing is certainly very different from previous years. Here, you will learn the fundamentals that every marketer should know.

Marketing Strategy in the 21st Century – The internet is one of the most influential factors in marketing; the emergence of digital platforms such as Instagram, YouTube, TikTok, Amazon, and others has shifted marketing activities towards digital. Marketers must adapt to survive. This can certainly be achieved if we understand the fundamentals of marketing.

The changing times and the emergence of digital platforms are positive aspects of marketing. These changes must be followed closely. You will learn the fundamentals of marketing in this course, which is essential to learn because regardless of the changes in time or the increase in digital platforms, basics such as marketing fundamentals are crucial to grasp.

In this course, you will learn from scratch, regardless of whether you are a marketing expert or not. Here are the reasons why this course is very important :

  • Updated curriculum
  • Experienced instructors
  • Easily understandable lessons
  • Lifetime access to learning.

This Course is available in English and Indonesian language

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What Will You Learn?

  • You will understand about consumer behavior
  • You will learn segmentation, targeting dan positioning
  • You will learn about branding
  • Creating products that the market wants
  • Understanding pricing strategies

Course Content

Introduction

Consumer Behavior

STP (Segmentation, Targeting and Positioning)

Branding

Product

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